ASSESSMENT DESCRIPTION Case Scenario: You are the marketing manager for Haigh's Chocolates. You have recently introduced a new chocolate range in its Adelaide stores using native ingredients, in partnership with an indigenous-owned company, 'Warndu'. Warndu is a co-culture lifestyle brand aiming to regenerate culture, traditions, community, health and soil using Australian native food and botanicals. 'Warndu' means 'good' in the Adnyamathanha language, native to the Flinders Ranges country in South Australia. The new Haigh's Warndu range showcases the diversity of flavours found in Australian native ingredients. Haigh's have introduced Milk Chocolate with Finger Lime and Dark Chocolate with Davidson Plum in-store (Adelaide only) and online (nationally) as part of this new range. You are now looking to evaluate market reaction to the range and also look at ways to extend it You need to brief a research agency to undertake market research to help in this work Sub activity 1 (900 words approx) Submit your response to sub activity 1 by Sunday March 27 by 11.59pm. 1. Taking the management objectives for the two organisations outlined above, formulate two market research objectives for Haigh's and one for Worndu that will help to inform the management decisions that need to be made by each respective organisation. Write the research objectives for a professional market research company audience, as if they are to be included in a research briefing document you might provide to them. Choose objectives that you can justify well and that showcase your prior knowledge and understanding of buyer and consumer behaviour and market research from this course's materials as well as from any prior learning you have undertaken. Remember to tailor the research objectives specifically to the organisations. The three objectives you write do not have to cover all the areas that we have stated need exploring in the research. However, they should cover at least two broad areas. Be sure to explain in your answer how the research objective will help to meet the management objectives for each respective organisation The objectives you choose may vary from what someone else might choose, but the key to doing well is to choose objectives that are well justified and showcase prior knowledge and understanding of what research objectives market research is typically used to answer Be sure to demonstrate clearly that you know the difference between a research objective (which is what information is needed) and a management objective (which is what you hope the reaction of the market might be to any changes you make Or how the organisation's operations may change). Please discuss three different objectives - two for Haigh's and one for Warndu Sub activity 1 (900 words approx) Submit your response to sub activity 1 by Sunday March 27 by 11.59pm. 1. Taking the management objectives for the two organisations outlined above, formulate two market research objectives for Haigh's and one for Wardu that will help to inform the management decisions that need to be made by each respective organisation. Write the research objectives for a professional market research company audience, as if they are to be included in a research briefing document you might provide to them. Choose objectives that you can justify well and that showcase your prior knowledge and understanding of buyer and consumer behaviour and market research from this course's materials as well as from any prior learning you have undertaken. Remember to tailor the research objectives specifically to the organisations. The three objectives you write do not have to cover all the areas that we have stated need exploring in the research. However, they should cover at least two broad areas. Be sure to explain in your answer how the research objective will help to meet the management objectives for each respective organisation The objectives you choose may vary from what someone else might choose, but the key to doing well is to choose objectives that are well justified and showcase prior knowledge and understanding of what research objectives market research is typically used to answer. Be sure to demonstrate clearly that you know the difference between a research objective (which is what information is needed) and a management objective (which is what you hope the reaction of the market might be to any changes you make or how the organisation's operations may change). Please discuss three different objectives - two for Haigh's and one for Warndu 2. Identify and name (i.e. cite the specific source reference) three sources of secondary data that would be useful in shaping and/or informing this market research. Do not stote a general source, e.g, The International Indigenous Policy Journal, but rather a specific source. In this case, it would be a specific article in the journal e.g. Georgina E. Crichton, Merrill, F. Elias, and Ala'a Alkerwid. 2016. Chocolate intake is associated with better cognitive function: The Maine-Syracuse Longitudinal Study. Appetite 100, pp 126-132. For each source you choose, explain why that cited source is useful through linking it back to one/some of your stated specific research objectives. Discuss any shortcomings, limitations or cautions associated with each source that you have chosen ASSESSMENT DESCRIPTION Case Scenario: You are the marketing manager for Haigh's Chocolates. You have recently introduced a new chocolate range in its Adelaide stores using native ingredients, in partnership with an indigenous-owned company, 'Warndu'. Warndu is a co-culture lifestyle brand aiming to regenerate culture, traditions, community, health and soil using Australian native food and botanicals. 'Warndu' means 'good' in the Adnyamathanha language, native to the Flinders Ranges country in South Australia. The new Haigh's Warndu range showcases the diversity of flavours found in Australian native ingredients. Haigh's have introduced Milk Chocolate with Finger Lime and Dark Chocolate with Davidson Plum in-store (Adelaide only) and online (nationally) as part of this new range. You are now looking to evaluate market reaction to the range and also look at ways to extend it You need to brief a research agency to undertake market research to help in this work Sub activity 1 (900 words approx) Submit your response to sub activity 1 by Sunday March 27 by 11.59pm. 1. Taking the management objectives for the two organisations outlined above, formulate two market research objectives for Haigh's and one for Worndu that will help to inform the management decisions that need to be made by each respective organisation. Write the research objectives for a professional market research company audience, as if they are to be included in a research briefing document you might provide to them. Choose objectives that you can justify well and that showcase your prior knowledge and understanding of buyer and consumer behaviour and market research from this course's materials as well as from any prior learning you have undertaken. Remember to tailor the research objectives specifically to the organisations. The three objectives you write do not have to cover all the areas that we have stated need exploring in the research. However, they should cover at least two broad areas. Be sure to explain in your answer how the research objective will help to meet the management objectives for each respective organisation The objectives you choose may vary from what someone else might choose, but the key to doing well is to choose objectives that are well justified and showcase prior knowledge and understanding of what research objectives market research is typically used to answer Be sure to demonstrate clearly that you know the difference between a research objective (which is what information is needed) and a management objective (which is what you hope the reaction of the market might be to any changes you make Or how the organisation's operations may change). Please discuss three different objectives - two for Haigh's and one for Warndu Sub activity 1 (900 words approx) Submit your response to sub activity 1 by Sunday March 27 by 11.59pm. 1. Taking the management objectives for the two organisations outlined above, formulate two market research objectives for Haigh's and one for Wardu that will help to inform the management decisions that need to be made by each respective organisation. Write the research objectives for a professional market research company audience, as if they are to be included in a research briefing document you might provide to them. Choose objectives that you can justify well and that showcase your prior knowledge and understanding of buyer and consumer behaviour and market research from this course's materials as well as from any prior learning you have undertaken. Remember to tailor the research objectives specifically to the organisations. The three objectives you write do not have to cover all the areas that we have stated need exploring in the research. However, they should cover at least two broad areas. Be sure to explain in your answer how the research objective will help to meet the management objectives for each respective organisation The objectives you choose may vary from what someone else might choose, but the key to doing well is to choose objectives that are well justified and showcase prior knowledge and understanding of what research objectives market research is typically used to answer. Be sure to demonstrate clearly that you know the difference between a research objective (which is what information is needed) and a management objective (which is what you hope the reaction of the market might be to any changes you make or how the organisation's operations may change). Please discuss three different objectives - two for Haigh's and one for Warndu 2. Identify and name (i.e. cite the specific source reference) three sources of secondary data that would be useful in shaping and/or informing this market research. Do not stote a general source, e.g, The International Indigenous Policy Journal, but rather a specific source. In this case, it would be a specific article in the journal e.g. Georgina E. Crichton, Merrill, F. Elias, and Ala'a Alkerwid. 2016. Chocolate intake is associated with better cognitive function: The Maine-Syracuse Longitudinal Study. Appetite 100, pp 126-132. For each source you choose, explain why that cited source is useful through linking it back to one/some of your stated specific research objectives. Discuss any shortcomings, limitations or cautions associated with each source that you have chosen