Assessment Details

Step $1$: Choosing a Company

Select and research a company from the $2020$ Fortune $500$ list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose to use your current employer or a company you$$ve worked for in the past as long as you have sufficient data to complete the assignment.

Evaluate the selected company$$s sustainable competitive advantage using the SWOT analysis technique.

Continue to Step $2$: SWOT Analysis.

Step $2$: SWOT Analysis

Write a $700-$ to $1000-$word modified SWOT analysis that includes the following:

An introduction with a detailed description of the company

A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

An evaluation of how specific internal factors $($strengths and$/$or weaknesses$)$ support and$/$or promote a competitive advantage. Examples may include:

Financial, physical, or human resources

Access to natural resources, trademarks, patents, or copyrights

Current processes $($employee programs or software systems$)$

An evaluation of how specific external factors $($opportunities and$/$or threats$)$ support and$/$or promote a competitive advantage. Examples may include:

Market trends $($new products or technology advancements$)$

Economic trends $($local and$/$or global$)$

Demographics

Regulations $($political$,$ environmental, or economic$)$

A conclusion with an evaluation of how the company has retained its competitive advantage

Include in$-$text citations and a reference page with at least $2$ sources.

Note: You may include your textbook as $1$ of the sources.

Resources

Center for Writing Excellence

Reference and Citation Generator

Grammar Assistance

Note: Please ensure that when citing or referencing an outside resource or external entity that proper attribution is made to that source. An example of a method for citing outside resources can be found in the APA $7$th edition manual. Although you will not be graded on your ability to format citations in a specific format, it is expected that all learners submit work that is representative of their own original thoughts and work, and clearly attribute when referencing outside sources or entities when completing competencyAssessment Details

Step $1$: Choosing a Company

Select and research a company from the $2020$ Fortune $500$ list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose to use your current employer or a company you$$ve worked for in the past as long as you have sufficient data to complete the assignment.

Evaluate the selected company$$s sustainable competitive advantage using the SWOT analysis technique.

Continue to Step $2$: SWOT Analysis.

Step $2$: SWOT Analysis

Write a $700-$ to $1000-$word modified SWOT analysis that includes the following:

An introduction with a detailed description of the company

A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

An evaluation of how specific internal factors $($strengths and$/$or weaknesses$)$ support and$/$or promote a competitive advantage. Examples may include:

Financial, physical, or human resources

Access to natural resources, trademarks, patents, or copyrights

Current processes $($employee programs or software systems$)$

An evaluation of how specific external factors $($opportunities and$/$or threats$)$ support and$/$or promote a competitive advantage. Examples may include:

Market trends $($new products or technology advancements$)$

Economic trends $($local and$/$or global$)$

Demographics

Regulations $($political$,$ environmental, or economic$)$

A conclusion with an evaluation of how the company has retained its competitive advantage

Include in$-$text citations and a reference page with at least $2$ sources.

Note: You may include your textbook as $1$ of the sources.

Resources

Center for Writing Excellence

Reference and Citation Generator

Grammar Assistance

Note: Please ensure that when citing or referencing an outside resource or external entity that proper attribution is made to that source. An example of a method for citing outside resources can be found in the APA $7$th edition manual. Although you will not be graded on your ability to format citations in a specific format, it is expected that all learners submit work that is representative of their own original thoughts and work, and clearly attribute when referencing outside sources or entities when completing competency