Assessment Guide: A3 Critical Analysis of Marketing Concepts and Their Applications (Individual) Learning Outcome 2: Critically analyse marketing concepts and their application. Learning Outcome 3: Analyse marketing activities driving productfservice consumption. Due: 11:55pm Friday Week 8, 29th September 2023. Total Marks: 30 marks Word Count: 1,500 (+ or 10%) Why should I complete this task? It is worth 30 marks. This assessment provides you the opportunities to showcase your understanding of marketing concepts, and to apply your knowledge in real world environment. What do I have to do? You will have a choice of ONE of the following topics: THE MARKETING EXAMPLESIEVIDENCES (NOTE: PLEASE ONLY USE/ANALYSE CONCEPT THE FOLLO WlNG BRANDS/SKA MPLES Ml YOUR ASSESSMENT) Brand Loyalty Sport (all forms and Teams), 7 Eleven, Coca Cola, Mercedes, Qantas Brand Extension Virgin Group, Dyson, Google, Apple, Amazon. Reseller Markets Woolworths, Bunnings, Amazon, Grays Online, Dell, Harvey Norman, Coles, Pfizer, JB HiFi You are to define, explain, compare, and analyse the assigned concept. Formal academic writing style is required and careful proof reading (spelling, grammar) is essential. The recommended structure Introduction: An overview of the marketing concept including recent developments and works on the topic. Theory in practice: in this section, you need to discuss the following: o The relevance and limitations of the concept in the marketplace. Analyse the strengths (minimum: three) and weaknesses (minimum three) of the concept when it is applied in real world environment