ASSESSMENT INSTRUCTIONS Step 1: Review the Australian Consumer Law (ACL) and familiarise yourself with the concepts and conditions for misleading or deceptive conduct (section 18) and false and misleading representation (section 29), and provisions for consumer guarantee (sections 54 and 55). These provisions should be familiar to you from our Weeks 6 and 7 class materials including, readings, lectures and tutorial activities. Remember, extracts of the ACL are available to you on Moodle in the 'Own-Time' section. See in particular the documents available at these links: = https:Veaming.monash.edu/modiresource/view.php?id=2741585 = https:/Vleaming.monash.edu/modiresource/view. php?id=2741608 Step 2: Choose one of the below fictional preducts for which you will create the wording to a Spotify advertisement. You do not need to create an advertisement for both products choose only one. Option 1 - Smart Sleep Mask 'Option2AirFryer | Product Name: "ZenSleep Smart Sleep Product Name: "GourmetPro Air Fryer\" Price: $149.99 Price: $179.99 Product Details: Product Details: Description: The ZenSleep Smart Sleep Mask|Description: The GourmetPro Air Fryer is a s a revolutionary sleep aid designed to modern kitchen appliance that allows you to mprove your sleep quality and overall joy your favourite fried foods in a healthier ell-being. With built-in technology, it helps ay. It uses hot air circulation to cook food you fall asleep faster and wake up refreshed. |with little to no oil. eafures: Smart Sensors: Monitors sleep Features: patterns and provides personalised - Healthy Cooking: Reduces fat content feedback to optimise your sleep. by up to 75% compared to traditional Bluetooth Connectivity: Syncs with frying methods. your smartphone to play calming Large Capacity: 2 litre basket allows sounds or guided meditations. you o prepare meals for the whole Comfortable Design: Made with soft, family. breathable fabric for maximum comfort Digital Touchscreen: Easy-to-use throughout the night. controls with pre-set cooking functions Adjustable Fit: Customisable straps for various foods. ensure a perfect fit for any head size. Fast and Even Cooking: Rapid air Battery Life: Long-lasting battery technology ensures food is cooked allows for uninterrupted use through evenly and quickly. the night. Dishwasher Safe: Removable parts are easy to clean and dishwasher Promotional Slogan: "Dream Better, Live safe. Better - ZenSleep Smart Sleep Mask.\" Promotional Slogan: "Fry It Healthy, Fry It Easy - GourmetPro Air Fryer.\" Step 3: Use the information provided above about your chosen product to prompt Microsoft Copilot (https:/icopilot.microsoft.com/) to create the wording in text form for a Spotify advertisement to present the product to consumers. For this step you should use a 'zero' or a 'one-shot' prompt for this step. For guidance on prompt engineering, including the difference between 'zero/one-shot' and 'chain-of-thought' prompt engineering please refer to this guidance by Google: hitps./idevelopers.google comimachine-learning/resources/prompt-en When constructing your prompt for Copilot, include the following: 1. Atleast 3 key features of your chosen Spotify product. For example, if you choose Option 1 the 'Smart Sleep Mask', one possible combination of features you could choose would be: a) the promotional slogan; b) the 'Smart Sensors', and c) the 'Adjustable fit". The goal is to identify aspects from one of the products above to incorporate into your prompt. 2. Include in your prompt, at least 3 relevant provisions from the Australian Consumer Law (ACL). Focus on the following ACL sections: 18, 29, 54, and 55. These sections cover: Prohibitions against misleading or deceptive conduct (section 18) False or misleading representations about goods or services (section 29) Consumer guarantees for acceptable quality (section 54) Consumer guarantees for fitness for purpose (section 55) 3. As part of constructing your prompt, request for Copilot to create a Spotify advertisement that incorporates the features you chose and to potentially create legal concerns related to the specified ACL provisions. Aim to produce the wording for a Spotify advertisement that is 100-200 words in length as this would be equivalent to a 1-2 minute audio advertisement. For examples of Spotify advertisements read aloud see here (hitps./fwww.youtube comiwatch?v=0P_q7-q2EHO). Please note you are required to produce the text only for the Spolify advertisement. You are not expected to produce an audio document/file. Step 4: Using the text to your Spotify advertisement that you produced in response to Step 3 as your base version, you will now amend the text to produce three different versions (3) of this text. Amend the text to produce the following three versions: = Version 1 - amend this version of the advertisement text so that it is fully compliant with ACL. \\ersion 2 amend this version so that in at least 5 places the text compliance with the ACL is borderline, ambiguous or uncartain. = Version 3 amend this version of the text so that the advertisement is nen-compliant with the ACL in at least 5 places. Place the three different versions in the analysis template provided. The three versions can be crafted independently or with assistance from Microsoft's Copilot using chain-of-thought (COT) prompts, but if Al is used then you must document all the steps taken with screen grabs showing prompts, iterations and adjustments, and include the process documentation as an appendix at the end of the submission (maximum of pages A4 size). For guidance on prompf engineering, including the difference between 'zero/one-shot' and 'chain-of-thought' prompt engineering please refer fo this guidance by Google: https./developers. le.com/machine-learning/| n Product: T L T A A e Version 3: Non-Compliant 136101 advertisement texts Prohibition against (1L ] misleading conduct provisions of ACL (200-300 words Consumer guarantee provisions of ACL (200-300 words) What legal remedies BTG TR E T R consumers for a breach of the (=Rl g guarantees provisions under the ACL? What will the advertiser be liable for if there is a breach of the consumer guarantees? {100-200 words) =Insert here your version of the advertisement text which is fully compliant with the ACL= = = o E Appendix included: = are available to consumers for a breach of the prohibitions against false and misleading conduct provisions under the ACL? What will the advertiser be liable for if there is a breach of the prohibitions against false and misleading conduct provisions? (100-200 words) What adjustments Already compliant. would be needed to Do not add additional text to this make the box. advertisement fully compliant. (200-300 words) Discuss the importance of compliance with the ACL in advertising. Consider the importance and the different implications for both businesses and consumers (200-300 words) Acknowledgement (100-150 words)