1. ASSESSMENT SUMMARY

prepared and record a 5-minute PowerPoint presentation about your company. In this assessment, you are asked to answer two questions using concepts learned in the module and data from your company in the Sneakers Inc simulation game. Please note that although all students in your team will use the same data - that of your sneaker company - you are asked to do own analysis of your company's decisions.

1. DETAILED ASSESSMENT GUIDE AND STRUCTURE

Question 1

Describe the competitive strategy chosen by your company in the Business Simulation Game, and the reasons for choosing this strategy. If you did not play the game, please explain which competitive strategy you would choose if you were to play the game in the future.

Question 2

Using Multi-Criteria Analysis, explain which distributor you chose or would have chosen in the Business Simulation Game. In your presentation, please explain your choice of weights for the different decision criteria, and the scores allocated to each option. You are expected to draw an MCA table similar to the one in Seminar 1 of the module.

1. ADDITIONAL INFORMATION:

Please record your presentation on Panopto. Click on the link below for instructions on how to do it.

Instructions for recording a PowerPoint presentation using Panopto Capture

Note: the best option is to record 'video and screen' using Panopto capture.

If you have not used Panopto before, try it out well in advance of the submission deadline. This will ensure that if you have any technical difficulties, you can get help from the Service Desk or your seminar tutor.

1. MARKING CRITERIA:

Conceptual knowledge and ability to apply knowledge to a real-life situation

Ability to evaluate a firm's decisions using appropriate decision-making techniques

Ability to present analysis and interpretations clearly and succinctly