ASSESSMENT TASK 1:BSBWOR502 Part A and B

OUTLINE:

Students are toassume the role of Marketing and Communications Managerof NNEC - Netball North East Coast.

NetballNorth East Coast (NNEC) is a sporting association based in a small town on the NSW North East Coast and is responsible for the administration and development ofNetballfor the NSW North East Coast.

The association employs the following staff:

General Manager, Richard

Operations Manager,Preet

Marketing and Communications Manager (you)

High Performance Athlete Development Officer, Isaac

Marketing Officer, Claire

Promotions Officer, Joanna

Administration Manager,Ailish

Receptionist, Adrian

NNEC's visionis to be the number one sport played through south east NSW.

NNEC's missionis to growNetballby supporting members and theNetballcommunity through:

Strong leadership

Sound communication

The provision of a clear strategic direction that secures the sport's long-term prosperity.

Valueslisted inNNEC's Strategic Plan include:

Operating with trust and integrity with each other and with the community.

Customer focus through appreciation of interests and passion of our members and the broaderNetballcommunity.

Camaraderie through recognizing the superior strength andefficiencies of good teamwork.

Innovation through best practice and change.

Openness and transparency in communicating with our members, customers and the broader community.

One of the organisation's key strategic goals is to improve participation in communityNetball, specifically to increase the total number of players by 4% this year.

Another goal is to increase the participation of girls (5-18) by 2% this year.

These goals have been translated into an Operational Planfor the organisation.

You are the Marketing and Communications Manager. Your team includes the following staff:

Marketing Officer

Promotions Officer.

You are responsible for the following key result areas:(screenshots attached )

Membership Growth

Volunteer Development

Programs and Events.

An excerpt of the Operational Plan detailing your team's KRAs (or KPI's) has been provided.

For this part of the task, you are required to make a Report outlining the following: (PART A)

Research the importance of havinga strong performance management approach in place.Including:

A description about the importance of a high-performing work team to an organisation.

A description of the impact of poor performance on a team and organisation.

Best practice in an organisationsupporting their staff (include statements about counselling and professional development opportunities).

The performance management process,and what it might include.

Research reward and recognitionopportunities. Findtwothat you think would be good to rewardahard-workingteam and ensure thatitcontinuesto work well inthefuture.

For PART B of the task, you are required to complete the following:

Preparea memo for yourteam- the Marketing Officer and the Promotions Officer and the Administration Manager:

In your memo you will need to do the following:

Reviewtheinformation provided in the scenario above and theOperational Plan screenshotsprovided.

make a memo explaining the Operational planand thetasks that they are to be responsible for, for the upcoming year.It is hoped there will be a common understanding of the year's goals and objectives and to ensure everyone understands what their role and responsibilities are.

Then choose one of the rewards from PART Aand include that in the memo.

# NETBALL NORTH EAST COAST (NNEC) KEY RESULT AREAS AREA: MEMBERSHIP GROWTH Strategies Actions Timelines Who Resources needed Performance indicators Conduct market Member survey Mid-June Marketing Officer Staff time Survey emailed to all local registered clubs research to better Survey monkey in the North East Coast by June understand population demographics of people playing netball in North East Coast Developing marketing Blogs Ongoing throughout Marketing and Staff time Have at least two marketing campaigns campaigns to promote Twitter year Communications this year + participation in netball Articles for local Manager $1,500 to cover travel to media Marketing Officer schools At least five school speaking engagements Radio advertisements Speaking engagements at schools in the region Regular Write regular Email every month Promotions Officer Electronic newsletter sent to all members communication with content each month monthly commencing February members +AREA: VOLUNTEER DEVELOPMENT Strategies Actions Timelines Who Resources needed Performance indicators Develop volunteer Research suitable By July Marketing Officer $2,000 for gifts Increase in volunteers at club recognition scheme schemes and seek level by 3% approval to implement Establish volunteer Develop questionnaire to By April Promotions Officer Staff time Increase in volunteers at club database be completed by all Purchase of database - level by 3% volunteers $200 + Mail all volunteers to seek consent for addition to database Add new volunteers to database with consent Develop incentive Research suitable By August Marketing Officer Staff time Increase in volunteers at club scheme to encourage schemes and seek level by 3% volunteers to take up approval to implement volunteer roles +AREA: PROGRAMS AND EVENTS Strategies Actions Timelines Responsibility Resources needed Performance indicators Conduct a number of Identify suitable dates Ongoing through the Marketing Officer Staff time Conduct one promotional day per promotional days Meet with team to year Promotions Officer $10,000 quarter with at least 50 players in throughout year workshop suitable attendance promotions + Create interesting Build media relationships Ongoing through the Marketing Officer Staff time Our events are featured in the press promotional events for through regular phone year Promotions Officer the media to report on calls. Send in details of events Conduct a gala event Identify suitable dates October Marketing Officer Staff time Run gala event that generates at each year aimed at fund Meet with team to Promotions Officer $4,000 least $5,000 raising and awareness workshop suitable raising promotions +