Assessment Task 3: Strategy Implementation and Evaluation

the assigment is on "BONZA" (new low cost australian airline company)

To fulfil the assessment criteria, your report you should demonstrate you have completed each of these requirements:

1. Strategic Implementation Plan [Rubric Criteria 1]

• Develop a high-level strategy implementation plan to support the strategic initiative. Utilise the McKinsey 7S framework as a tool to guide your decisions about which strategic actions to take.
• Make recommendations about key strategic actions that Bonza must complete so that it can implement its strategy successfully.
• Use a basic high-level GANTT Chart to depict the timing and order of the strategic actions.
• Explain your thinking in terms of timing of strategic actions and alignment between the macro-level, industry-level , and operating environments.

2. Evaluation criteria and measurements of strategic initiatives [Rubric Criteria 2].

• Apply the Balanced Scorecard Framework (BSF)
  • This Harvard Business Review article will aid your understanding: Kaplan, R.S. and Norton, D.P., 2000. Having trouble with your strategy? Then map it. Focusing Your Organization on Strategywith the Balanced Scorecard, 49(5), pp.167-176. (Links to an external site.)
• Using a Strategy Map (Links to an external site.) identify relevant measures of success Bonza can employ to evaluate the effectiveness of the strategy you have recommended.
• Explain why you selected the measures that are identified in the Strategy Map.

  • For an explanation of applying a BSF Strategy map (2018 | 6:39 minutes) see the film in the 'Advisory Notes' section below.

3. Summary report of strategic insights [Rubric Criteria 3].

• Provide a Summary section that synthesises key insights for Bonza drawn from Assignments 1, 2 & 3.
• Minimum of 3 key strategic insights required.