Assessment Task In the current international economic environment, entrepreneurs and managers are frequently required to undertake business planning, project and consultancy work in addition to their core responsibilities. Frequently, these projects are focused upon investigating new business opportunities or potential strategic changes in order to create, retain and extend competitive position. The assessment task is to produce a 5500 words research project report based on independent research, which investigates a business/organisational or management problem, issue or challenge, applies appropriate research techniques and analysis, and consequently informs the development of a business plan and/ or results in recommendations for change