Assessment Tasks of BSBMKG419

Anybody can helps please.x

Activity 1A

Objective To provide you with an opportunity to gather information on market or market

segment for a product or service in accordance with a marketing plan.

1. What types of information is it important for you to establish in relation to

the market or market segment that a product or service will be launched in?

2. Briefly describe the stages involved in your marketing plan? If a physical

plan does not exist, provide at least four examples of sections that could be

included.

3. What is market segmentation and why is it important for companies to consider?

Activity 1B

Objective To provide you with an opportunity to identify consumer attributes for market

or market segment from market profile or existing customer data.

Describe at least two methods of gathering data on consumer attributes for a

particular market. What types of information can they provide you with?

Activity 3C

Objective To provide you with an opportunity to clarify the role of the consumer in the

digital marketing environment and model engagement conversations and

interventions.

1. Suggest five benefits that digital marketing could bring to your organisation.

2. What role might the consumer have in the digital marketing environment in

order for engagement to take place with the organisation?