Assessment title : The Importance of Cultural Differences for the Global Multi-National Corporation (MNC) Do cultural differences really matter in an increasingly globalised world?

Students are required to apply their knowledge of the unit content from weeks 1 - 5 and demonstrate, through a written argument essay, critical thinking skills with evidence of research and a considered analysis of the topic and its implications for a MNC. In the essay, students must address the following key themes including: 1. Explanations and examples of each of the determinants of culture 2. Cross cultural literacy and the dimensions of culture 3. Values, Norms, Ethics, Social Mobility 4. The advantages and disadvantages of cultural diversity for the MNC and its level of importance.

Background and Context:

Some argue that cultural diversity creates barriers between people due to obvious linguistic, cultural and religious differences. Others point to renowned global professional services firms, such as the "Big Four" Accounting partnerships, which actively promotes diversity - in all its forms - in the workplace and offers a range of services to a variety of clients around the world.

Given that historically, the English language is effectively the "lingua franca" or the language of business in the advanced economies of the developed world, some argue that cultural differences are irrelevant if everybody learns English, speaks the same language and becomes "Westernised".

A good example of this is the city state of Singapore, which famously evolved from "third world to first" in a generation in the late twentieth century. All Singaporeans learn English as well as a second language based on their cultural heritage. This bi-lingual requirement is one factor, from among many, which has given Singapore an undeniable advantage when conducting business, attracting international businesses and appealing to high-wealth individuals.

However, the rise of emerging / developing economies in Asia and Africa potentially disrupts this assumption that English will remain and continue to remain the "lingua franca" of international business and that cultural differences fade away if everybody adopts liberal Western values, as espoused primarily by the USA. The rise of China is a good case in point. What role do cultural and linguistic differences play in the trade war between the USA and China? Most observers see it as "great power rivalry" based on intense competition for economic, and now technological supremacy, but others see it as "a clash of civilisations", driven by incompatible cultural - political differences. Ironically, "Communism" is derived from the West not the East, and yet the most powerful "Communist" political parties are in Asia.

n this assessment students must think laterally, but also think "prospectively". If our "global village" is more interconnected with more and more efficient means of communication and travel, then are cultural differences still real barriers or obstacles which impede meaningful interactions in the business world? I am reliably informed that, just like driverless vehicles, automated real-time language translation is less than ten years away and will simply be another "app" we can download on our phone!

word limit 1200

must include intext citation and bibliographic citation