Assigned Company: Southwest Airlines Please use the case information to answer the following five (5) questions. Write your answer to each question in paragraph form immediately under the question. Make sure to support your answers. Questions 1 (20 %) Company a. In which industries does Southwest Airlines operate? (5%) b. What is your assessment of Southwest Airlines s financial performance, including revenues and income (in dollars), growth rates and shareholder returns. Describe the trends that you see over the years and draw conclusions from those trends. (10%) Question 2 (40 %) Strategy a. Southwest Airlines competitive logic in their industry rested on which premise? From this premise, what do you think is Southwest Airlines generic business strategy is? (25%) b. Taking a close look at, what were the resources or capabilities the company used to implement its strategy. (10%) c. Briefly describe how the company responded to challenges? (5%) Question 4. (20 %) a. Provide a 5-Forces analysis of Southwest Airlines in the United States (20%) Question 5. (20 %) a. What recommendations would you make to new CEOs, to continue Southwest Airlines track record of success. (20%)