Create a case brief...The Florida Bar v. Pape, 918 So. 2d 240, 244-245 (2005). The Florida court "would not condone an advertisement that stated that a lawyer will get results through combative and vicious tactics that will maim, scar, or harm the opposing party, conduct that would violate our Rules of Professional Conduct. [...] Yet this is precisely the type of unethical and unprofessional conduct that is conveyed by the image of a pit bull and the display of the 1-800-PIT-BULL phone number." Id. at 246. Essentially, all the glitz and tools of the marketing industry are to be kept out of legal advertisement. To keep tabs on all of these requirements and secure enforcement, attorneys must keep copies of all their advertisements on file for three years. new

ability." The Florida Bar v. Pape, 918 So. 2d240,244245 (2005). The Florida court "would not condone an advertisement that stated that a lawyer will get results through combative and vicious tactics that will maim, scar, or harm the opposing party, conduct that would violate our Rules of Professional Conduct. [...] Yet this is precisely the type of unethical and unprofessional conduct that is conveyed by the image of a pit bull and the display of the 1-800-PIT-BULL phone number." Id. at 246 . Essentially, all the glitz and tools of the marketing industry are to be kept out of legal advertisement. To keep tabs on all of these new requirements and secure enforcement, attorneys must keep copies of all their advertisements on file for three years