Assigning a weight to each measure of competitive strength assessment is generally analytically superior because

Multiple Choice

All of the various measures of competitive strength are not equally important.

it singles out which competitor has the most competitively potent core competencies.

a weighted ranking identifies which competitive advantages are most powerful.

weighting each company's overall competitive strength by its percentage share of total industry profits produces a more accurate measure of its true competitive strength.

an unweighted ranking does not discriminate between companies with high and low market shares.