ASSIGNMENT

1. Discuss the services that are offered to a television station by that station's repesentative company.

2. Discuss six different sources of funds available to public television stations.

3. Discuss the role of a General manager in a national television/radio station.

4. Explain ten key areas of cost control that a local radio station manager would aim or attempt to control.

5. Discuss five radio program formats.

6. Explain seven components of an audience promotion campaign.

7. Explain the actions a radio station account executive would need to take before,during and after a sales call.

8. Discuss ten influences on programme and scheduling decisions in a local television station.