Assignment #1 expects you to --

• find an article from The Wall Street Journal (limit your search field withinThe Wall Street Journal unless you do not find any satisfactory articles; check with your instructor to obtain permission under this circumstance).
• yourchosen article must be relevant to the subject of marketing. Any articles that focus on areas of market segmentation, target marketing, product positioning, product branding, new product development, pricing, or marketing communications would be suitable for Assignment #1.
• write an article summary with no more than 1000 words double space in font size 12, using your own words to rephrase key information you get from that article without changing its original meaning

More expectations for Assignment #1 Article Summary:

In the first paragraph of your article summary, you must let your readers know what they are about to experience or inform them that they are about to read a summary of an article. To deliver this message to them, you must list the following four pieces of information:

• source origin (i.e., The Economist)
• Issue or date of that article published (i.e., August 27, 2015)
• author name (i.e., Cliff Edwards; also, there are cases that no author's name listed for an article, then you should state the fact as it is)
• article title (i.e., "Marketing in the digital age A brand new game")

Write in your own words.