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Assignment 1 ( Knowledge Application: Replicate the results of the case on p . 1 7 1 ) Questions for Assignment 1 What is the
Assignment Knowledge Application: Replicate the results of the case on p Questions for Assignment What is the problem of this case? What are proposed solutions for this case? How was the problem solved by using outputs that you created through RStudio? Specify what you learnt from the case, ie the main business challenge, the solution, and the insight about how to solve a similar business problem in the future. Format for Assignment One page: single spaced Attach your output as an appendix at the end of your assignment Guideline for Assignment If you need help to install R and RStudio, please make a Teams meeting with me Step : Run Data via RStudio Open RStudio Create a new project Name it as Marketing Strategy and Save it on your desktop Make sure you have the folder Marketing Strategy on your desktop Download do not directly drag two files one is DAT data file and the other is R file from Acorn and save them into the folder Marketing Strategy Click R project Marketing Strategy and Open R file that you downloaded from Acorn Step : Interpret Output Created by RStudio Note: If anyone has trouble running RStudio and data, please let me know. I will send you outputs, but you will need to know how to interpret outputs to help solve business problems.
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