Assignment #1 Marketing Plan Structure Marketing Plan Components 1. Environmental Assessment (10 - c/o Kasun 2. Competitive Analysis (10 - c/o Ololade 3. SWOT (10 c/o Lai) 4. Global Citizen and Equity (10- c/o Ana) 5. Strategic Priorities -c/o Abhim 6. Overall Business Goal for the Next Year c/o Abhim Purpose What is going on internally and externally that is influencing the Business? What is happening with competitors that is impacting the business? What are the main SWOT components that are affecting the business? What are you doing now to support corporate responsibility and what should you do going forward? Out of all the above analyses, what are my key priorities for the business to focus on going forward? What is a measurable goal for the business next year?