Question
Assignment 1 requires students to APPLY their knowledge of marketing theory in order to analyse the change in consumer behaviour marketing practices during the times
Assignment 1 requires students to APPLY their knowledge of marketing theory in order to analyse the change in consumer behaviour marketing practices during the times of COVID-19.
- Introduction
- Brief background to the Covid-19 pandemic
- Discuss consumer behaviour and why it is an important concept to businesses
- Discuss how COVID-19 has affected consumer behaviour and how this has impacted the marketing management function of a business.
- Discuss how the marketing management function of a business can monitor and address current consumer behaviour trends
- Conclusion
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
