Assignment 1: The Competitive Environment The following Course Outcome is assessed in this assignment: MT299-3: Discuss marketing principles used in business strategies. Please review the tutorials in the learning activities area before proceeding. This will be another step in starting work on your final project: Review the scenario, Tim's Coffee Shoppe . You will begin to create the foundation for your final project marketing plan. Checklist: Describe the competitive environment based on the CPM you completed previously Read the customer surveys in Tim's file cabinet in the Unit 9 simulation. Explain how you would revise the 4 P's of marketing for Tim's based on the above information and how it will impact Tim's marketing strategy. Tim's Coffee Shoppe Tim's Coffee Shoppe Good VERY Goed Good VERY Good JU Survey 1 Survey 2 Survey 3 Survey Survey 5 Survey 6 Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey 18 Survey 19 Survey 20 Coffee Taste Our Prices Our People O Atmosphere o Our Location DODO OOOOO Coffee Taste Our Prices Our People Atmosphere Our Location OOOOO DDD Conte: Commenta: You Guys ARE RIGHT ON NY METRO STOP. CAN'T BEAT THE LOCAT ZON! thank you for taking part Love The Muszc! Tim's Coffee Shoppe Tim's Coffee Shoppe DOOR Good VENY Good Good VERY Good 00 Cuttee Teste DO Our Price Our People Atmosphere Our Location DO HT Coffee Taste Our Prices Our People O Atmosphere Our Location ODDOX Comments: DDODO abod Contor T -T YOUR MORING STAFF, IS RUDE? EVERY MORNING BEFORE CLASS Thank you for taking part in our customer rey! Your opinion is important to us! Thank you for taking part in our customer survey! Your opinion is important to us! Associate's Ge Tim's Coffee Shoppe Tim's Coffee Shoppe Fair POOR VERY Good Poor Good VERY Good DO DOOD Coffee Taste Our Prices Our People Atmosphere Our Location OOO DO Coffee Taste Our Prices Our People O Atmosphere Our Location Comments: THANK GOODNESS YOU GUYS CARRY JENNA'S BAKERY PRODUCTS I CAN NEVER MAKE IT TO THE JENNA'S LOCATION ON 16TH STREET, BUT I COME Thank you for takie TA'S EVERY DAY. mer survey Survey 1 Survey 2 Survey Survey 4 Survey 5 Survey 6 Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey le Survey 19 Survey 20 Comments: COFFEE ALWAYS TASTES BURNT DON'T KNOW WHY I COME BAI Tim's Coffee Shoppe Tim's Coffee Shoppe Poor Good VERY Good PODE VERY DO UD Coffee Taste Oo Our Prices 0 Our People O Atmosphere OD Our Location OD KEEP UP THE GREAT WORK! Coffee Taste D Our Prices Our People O Atmosphere Our Location D Comments: I JUST LOVE TIN'S! I LOVE THE SPECIAL ATENTTON, A1710SPHERE, COFFEE SHOP THAT ISNTA CHREN FOR ONCE! Thank you for taking part in our customer Survey! Your opinion is important to us! UU DO Comments: YOU NEED A RECYCLE BIN! Thank you for taking part in our customer survey! Your opinion is important to us! Tim's Coffee Shoppe Tim's Coffee Shoppe Fair Tais poor Poor VERY Good Good VERY Good b) O JOD DDD DOOD DOOD OK Survey Survey 2 Survey 3 Survey Survey 5 Survey Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey is Survey 19 Survey 20 Coffee Taste Our Prices Our People Atmosphere o Our Location Comments: I PREFER QUEQUEG'S, BUT THEY'RE ON THE OTHER SIDE OF CAMAUS. I HOPE THEY BWY YOUR SHOP AND TURN YOU INTO QUEQUEG'S. mank..wou for taking part Coffee Taste Our Prices Our People Atmosphere Our Location o Comments: GOOD PLACE TO HANG BETWEEN CLASSES 110 Tim's Coffee Shoppe Tim's Coffee Shoppe Poes Good VERY Good Poor Fair Good VERY Good Coffee Taste Our Prices UC ODO OOC DOOD DDDD DOO Coffee Taste O Our Prices Our People o Atmosphere DOC Our Location OOONO Comments: ONLY THE STUDENT UMOW COFFEE MACHINE IS CHEAPER! Our People Atmosphere Our Location Comments: WHY DON'T YOU TAKE DEBIT CARDS? ARGHHHHH! Thank you for taking part in our customer survey! Your opinion is important to us! OO Thank you for taking part in our customer survey! Your opinion is important to us! Tim's Coffee Shoppe Tim's Coffee Shoppe Pair Poor Poor Good VERY Good RI Good VERY Good Coffee Taste Our Price Our People Atmosphere OOOO Coffee Taste o Our Prices Our People Atmosphere Our Location Comments: MY HUSBAND AND I ALWAYS ENJOY BEING SERVED BY EUGENE. HE'S GREAT! DDDDD DIDID Survey 1 Survey 2 Survey 3 Survey Survey 5 Survey Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey is Survey 19 Survey 20 Our Location Comments: THANK GOD FOR YOUR WI-FI! BUT IT'S GETTING HARD TO FIND A TABLE WITH EVEYRODY DOING THEIR ER HOMEWORK! en vou for taking part Tim's Coffee Shoppe Customer Survey Karley Name optional) Tim's Coffee Shoppe Customer Survey Juan H. Name Optional) 64550 Fair Poor Poor Tair Service Service Good Terrific Good Terrifie! Barista Barista Order Aaourate ODD DR SO Menu Selections Order Accurate Menu Belections Interior Appearance Seating Area XO Suggestions: RODD OROD Interior Appearance Seating Area Suggestions: Can you al get more reen please? What about organue? These' chair's are so hard! Are you wired into the Internet fordie site? And what's the deal with standing neem only! No sestavilane! Tim's Coffee Shoppe Customer Survey Tim's Coffee Shoppe Customer Survey SUSAN Name (Optional) Name Optional) Fair Poor Service Good Terrific! Service @ Poor Vair Good Terrifie! 5 1.90 Barista Barista GOIN WA ODO OO Order Accurate Order Accurate Survey 1 Survey 2 Survey 3 Survey 4 Surveys Survey 6 Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey 18 Survey 19 Survey 20 Menu Selections DOX DODDOX OOOOO Interior Appearance Seating Area Suggestions: Menu Selections Interior Appearance Seating Area WOO Suggestions: GET A NEW REGISTER, MY CHECK IS ALWAYS INCORRECT. AND IT'S SO CRAMPED. Good shot's A THE SERVICE VAS TOO SLOW FOR Dus DE HIGICHERS HE OLD AND CANY. Tim's Coffee Shoppe Customer Survey Tim's Coffee Shoppe Fair Poor VERY Good Name optional) Service Barista Order Accurate Menu Selections Poor Fair Good Territic CODOO DODOU JOOOO OCCO OO ODO Coffee Taste Our Prices Our People Atmosphere Our Location Comments: Nor ALL OF YOUR CUSTOMERS ARE STUDENTS... DONT LET THEM "OCCUPY THE TABLES ALL DAY! Thank you for taking part in our customer survey! Your opinion is important to us! Interior Appearance Seating Area Suggestions: I'M ON LAUNCH BREAK! THE WAITRESS WAS SLOW AND GOT THE ORDER WRONG! Assignment 1: The Competitive Environment The following Course Outcome is assessed in this assignment: MT299-3: Discuss marketing principles used in business strategies. Please review the tutorials in the learning activities area before proceeding. This will be another step in starting work on your final project: Review the scenario, Tim's Coffee Shoppe . You will begin to create the foundation for your final project marketing plan. Checklist: Describe the competitive environment based on the CPM you completed previously Read the customer surveys in Tim's file cabinet in the Unit 9 simulation. Explain how you would revise the 4 P's of marketing for Tim's based on the above information and how it will impact Tim's marketing strategy. Tim's Coffee Shoppe Tim's Coffee Shoppe Good VERY Goed Good VERY Good JU Survey 1 Survey 2 Survey 3 Survey Survey 5 Survey 6 Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey 18 Survey 19 Survey 20 Coffee Taste Our Prices Our People O Atmosphere o Our Location DODO OOOOO Coffee Taste Our Prices Our People Atmosphere Our Location OOOOO DDD Conte: Commenta: You Guys ARE RIGHT ON NY METRO STOP. CAN'T BEAT THE LOCAT ZON! thank you for taking part Love The Muszc! Tim's Coffee Shoppe Tim's Coffee Shoppe DOOR Good VENY Good Good VERY Good 00 Cuttee Teste DO Our Price Our People Atmosphere Our Location DO HT Coffee Taste Our Prices Our People O Atmosphere Our Location ODDOX Comments: DDODO abod Contor T -T YOUR MORING STAFF, IS RUDE? EVERY MORNING BEFORE CLASS Thank you for taking part in our customer rey! Your opinion is important to us! Thank you for taking part in our customer survey! Your opinion is important to us! Associate's Ge Tim's Coffee Shoppe Tim's Coffee Shoppe Fair POOR VERY Good Poor Good VERY Good DO DOOD Coffee Taste Our Prices Our People Atmosphere Our Location OOO DO Coffee Taste Our Prices Our People O Atmosphere Our Location Comments: THANK GOODNESS YOU GUYS CARRY JENNA'S BAKERY PRODUCTS I CAN NEVER MAKE IT TO THE JENNA'S LOCATION ON 16TH STREET, BUT I COME Thank you for takie TA'S EVERY DAY. mer survey Survey 1 Survey 2 Survey Survey 4 Survey 5 Survey 6 Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey le Survey 19 Survey 20 Comments: COFFEE ALWAYS TASTES BURNT DON'T KNOW WHY I COME BAI Tim's Coffee Shoppe Tim's Coffee Shoppe Poor Good VERY Good PODE VERY DO UD Coffee Taste Oo Our Prices 0 Our People O Atmosphere OD Our Location OD KEEP UP THE GREAT WORK! Coffee Taste D Our Prices Our People O Atmosphere Our Location D Comments: I JUST LOVE TIN'S! I LOVE THE SPECIAL ATENTTON, A1710SPHERE, COFFEE SHOP THAT ISNTA CHREN FOR ONCE! Thank you for taking part in our customer Survey! Your opinion is important to us! UU DO Comments: YOU NEED A RECYCLE BIN! Thank you for taking part in our customer survey! Your opinion is important to us! Tim's Coffee Shoppe Tim's Coffee Shoppe Fair Tais poor Poor VERY Good Good VERY Good b) O JOD DDD DOOD DOOD OK Survey Survey 2 Survey 3 Survey Survey 5 Survey Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey is Survey 19 Survey 20 Coffee Taste Our Prices Our People Atmosphere o Our Location Comments: I PREFER QUEQUEG'S, BUT THEY'RE ON THE OTHER SIDE OF CAMAUS. I HOPE THEY BWY YOUR SHOP AND TURN YOU INTO QUEQUEG'S. mank..wou for taking part Coffee Taste Our Prices Our People Atmosphere Our Location o Comments: GOOD PLACE TO HANG BETWEEN CLASSES 110 Tim's Coffee Shoppe Tim's Coffee Shoppe Poes Good VERY Good Poor Fair Good VERY Good Coffee Taste Our Prices UC ODO OOC DOOD DDDD DOO Coffee Taste O Our Prices Our People o Atmosphere DOC Our Location OOONO Comments: ONLY THE STUDENT UMOW COFFEE MACHINE IS CHEAPER! Our People Atmosphere Our Location Comments: WHY DON'T YOU TAKE DEBIT CARDS? ARGHHHHH! Thank you for taking part in our customer survey! Your opinion is important to us! OO Thank you for taking part in our customer survey! Your opinion is important to us! Tim's Coffee Shoppe Tim's Coffee Shoppe Pair Poor Poor Good VERY Good RI Good VERY Good Coffee Taste Our Price Our People Atmosphere OOOO Coffee Taste o Our Prices Our People Atmosphere Our Location Comments: MY HUSBAND AND I ALWAYS ENJOY BEING SERVED BY EUGENE. HE'S GREAT! DDDDD DIDID Survey 1 Survey 2 Survey 3 Survey Survey 5 Survey Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey is Survey 19 Survey 20 Our Location Comments: THANK GOD FOR YOUR WI-FI! BUT IT'S GETTING HARD TO FIND A TABLE WITH EVEYRODY DOING THEIR ER HOMEWORK! en vou for taking part Tim's Coffee Shoppe Customer Survey Karley Name optional) Tim's Coffee Shoppe Customer Survey Juan H. Name Optional) 64550 Fair Poor Poor Tair Service Service Good Terrific Good Terrifie! Barista Barista Order Aaourate ODD DR SO Menu Selections Order Accurate Menu Belections Interior Appearance Seating Area XO Suggestions: RODD OROD Interior Appearance Seating Area Suggestions: Can you al get more reen please? What about organue? These' chair's are so hard! Are you wired into the Internet fordie site? And what's the deal with standing neem only! No sestavilane! Tim's Coffee Shoppe Customer Survey Tim's Coffee Shoppe Customer Survey SUSAN Name (Optional) Name Optional) Fair Poor Service Good Terrific! Service @ Poor Vair Good Terrifie! 5 1.90 Barista Barista GOIN WA ODO OO Order Accurate Order Accurate Survey 1 Survey 2 Survey 3 Survey 4 Surveys Survey 6 Survey Survey Survey 9 Survey 10 Survey 11 Survey 12 Survey 13 Survey 14 Survey 15 Survey 16 Survey 17 Survey 18 Survey 19 Survey 20 Menu Selections DOX DODDOX OOOOO Interior Appearance Seating Area Suggestions: Menu Selections Interior Appearance Seating Area WOO Suggestions: GET A NEW REGISTER, MY CHECK IS ALWAYS INCORRECT. AND IT'S SO CRAMPED. Good shot's A THE SERVICE VAS TOO SLOW FOR Dus DE HIGICHERS HE OLD AND CANY. Tim's Coffee Shoppe Customer Survey Tim's Coffee Shoppe Fair Poor VERY Good Name optional) Service Barista Order Accurate Menu Selections Poor Fair Good Territic CODOO DODOU JOOOO OCCO OO ODO Coffee Taste Our Prices Our People Atmosphere Our Location Comments: Nor ALL OF YOUR CUSTOMERS ARE STUDENTS... DONT LET THEM "OCCUPY THE TABLES ALL DAY! Thank you for taking part in our customer survey! Your opinion is important to us! Interior Appearance Seating Area Suggestions: I'M ON LAUNCH BREAK! THE WAITRESS WAS SLOW AND GOT THE ORDER WRONG