Assignment -2 DOVE brand by UNILEVER

Study and present the ongoing promotional campaigns DOVE is doing. What are the strengths, What are the weaknesses?

3. Present the campaign idea. Details about it and how it will help enhance or fill the void for the brand DOVE.

4. Talk about your print ad. Present your final design for the print ad. Analyze it from all corners.

5. Talk about your Television Commercial (TVC). Present your concept, script and storyboard.

6. Talk about the media that you would want to choose. The schedule in it.

7. Present a tentative budget plan for your campaign

8. Please note: The Print Ad and TVC components are compulsory; anything more than that is optional.