Assignment $2$

SMM Company recently developed a new instant salad machine, has $$282,000$ to spend on advertising. The product is to be initially test marketed in the Dallas area. The money is to be spent on a TV advertising blitz during one weekend $($Friday$,$ Saturday, and Sunday$)$ in November.

The three options available are: daytime advertising, evening news advertising, and Sunday game$-$time

advertising. A mixture of one$-$minute TV spots is desired.

Estimated Audience

$\backslash$table$[[$Ad Type,Reached With Each Ad$,$Cost Per Ad$],[$Daytime$,3,000,$$$5,000$