Assignment 3: PLEST Analysis of assigned firm. 1. List the major political, legal, economic, social and technological forces that impact the organization's industry as well as the organization itself. 2. Determine whether each factor within each force creates an opportunity or threat for the industry/firm (or both!). 3. Summarize the overall balance of opportunities and threats for each force (are O>T? T>O or O=T). 4. Summarize overall balance of opportunities and threats for all forces (are O>T? T>O or O=T). 5. How can the firm leverage key opportunties and offset key threats?