Assignment #$4$: Applying the Marketing Mix to the Marketing Plan

CLO$$s & Grade Weighting

$3.$ Execute a strategic marketing process to create a basic marketing plan.

$4.$ Apply the marketing mix, including product, price, distribution, and integrated marketing communications to create value for a product or service.

$6.$ Identify opportunities and challenges associated with sustainable marketing business practices.

Assignment Value: $35\%$ of your overall grade

Instructions

You have been asked by your manager at M$1$ Consulting Inc. to combine everything you have done into a single marketing report $($business strategy evaluation, persona development and positing map, and marketing research and data analysis design$).$

The format of your analysis can be one of three forms. It is your choice:

$$ Traditional report written in full paragraphs and sentences $($no more than $15-20$ pages$)$

$$ Video with references included $($no longer than $15-20$ minutes$)$

$$ Audio with accompanying notes and references $($no longer than $15-20$ minutes$)$

Use your previous reports and combine them $$ leave previous comments from me on your files. You are expected to incorporate this feedback provided to you on your previous reports$/$assignments$.$

Your report should contain the following sections, at minimum:

$1.$ A Title Page to include the name of the company, and your name, your instructor$$s name, and the date $($not included in page count$)$

$2.$ Introduction, approximately $(1)/(2)$ to $1$ page

Written or described in complete paragraph format, provide a brief introduction to the plan.

$3.$ Business Strategy Evaluation

Add the business strategy evaluation you did in Assignment #$1$ at the end of Module $02.$ Be sure to transition smoothly from your introduction.

$4.$ Persona Development and Positioning Map

Be sure to transition smoothly from your business strategy evaluation.

$5.$ Marketing Research and Data Analysis

Be sure to transition smoothly from your personal development and positioning map.

$6.$ Ethical and Sustainability Considerations, approximately $(1)/(2)$ a page

Address how recommendations made are socially responsible and sustainable $($review the United Nations Sustainable Development Goals if you need help and a framework from which to hinge your thinking$).$

$7.$ Conclusions and Reflections, approximately $1$ page

$$ Based on what you have reported, what conclusions can you draw? What recommendations do you need to communicate to management?

$$ What reflections do you have on the process? What is the one most valuable thing you have learned in the process or what do you think you can take from the course with you? What are you still confused about or wish you had learned?