Assignment #4: Persuasive Messages Persuade VF Corporation Due: Tuesday, November 15th Objective: Persuade VF Corporation to adopt one of your recommendations based on your research. Your task: Create a PowerPoint presentation that persuades VF Corporation to take your recommendation based on your research in MKT220. Look through your Situation Analysis and Qualitative Interviews Research Report results (bonus points if you use Quantitative/SPSS Research) to find support for your recommendation. Your presentation should include: Title Page (1 slide) Project Objective (1 slide) Research Questions from VF Corporation Research Proposal. Highlight which one you are addressing with your recommendation. DO NOT USE QUESTIONS FROM YOUR INTERVIEWS OR QUALTRICS SURVEY. (1 slide) Recommendation that supports your chosen research question. (2-4 slides). o Use findings from your research that answers the research question you have chosen. Make sure you use at least one data point from the Situation Analysis/Secondary Research and Qualitative Interview Analysis. You will receive 2% bonus points if you include a data point from the Quantitative SPSS Survey Data. You may conduct additional research for this assignment. Conclusion with call to action. (1 slide) References in full text APA format. (1 slide) *NOTE Your recommendation should be different than the recommendations of your team members. Follow the guidelines of components of a persuasive message in Chapter 10: Persuasive Messages. Follow the 3 Step Process Below: Step 1: Plan (Write your outline) Identify the purpose of your presentation and needs of your audience. Gather and organize information for the presentation. Ask yourself questions such as: 1. What are benefits for VF Corporation to adopt your recommendation? 2. What rationale and logic do you think VF Corporation will need to be convinced of your recommendation? Will you include an emotional appeal? Why? 3. Are there counterpoints must you introduce? Create an outline for a logical, direct, complete and detail-oriented presentation. Step 2: Write (Write your rough draft) Write your presentation. MAX slide count = 9 (including title page and references slide). Dont forget to incorporate the guidelines from effective presentations (class discussion, Chapters 14/15). Ensure you are incorporating the elements of a persuasive business message (Chapter 10). (Assignment details continued on other side) Step 3: Revise (Revise and edit rough draft to create your final draft) Proofread your presentation for formatting, grammar, spelling, and punctuation Review your document design for consistency and professionalism CHECK FOR PLAGIARISM. If you use information and data in your presentation from your research, you are required to refer to your source(s). Adding sources increases the credibility of your presentation and avoids plagiarism. Use APA in-text citation format in the body of your presentation. Include a References slide of the sources used in your presentation in APA format Ensure you are keeping your audience and their needs in mind. Are you providing a persuasive recommendation/solution for their problem? DIRECTIONS FOR HANDING IN YOUR ASSIGNMENT: Submit your outline and final draft of the presentation to Blackboard before class starts. ____________________________________________________________________________________ Your assignment will be graded on: