Assignment 5 Attitude Exercise 1. What are three types of attributes? Please list some examples for each attribute. 2. What are three types of beliefs? Please list some examples for each belief. 3. Information Integration Theory Attitude Model + Evaluative Criteria Image Quality Weight Price LCD screen size Weights 0.4 0.3 0.2 0.1 Canon 3 4 5 4 Consumer's Evaluations Nikon 4 5 3 3 What is information integration theory attitude model? Kodak 5 4 2 2 Please use the Information Integration Theory Attitude Model to calculate the total scores for Canon, Kodak, and Nikon (list the detail calculation). Which one is the best? 4. What is the Theory of Reasoned Action? How would you use this theory to change people's texting while driving behavior? Please describe it in detail. 5. What is Elaboration Likelihood model? How would marketers use this theory to persuade consumers.