ASSIGNMENT DESCRIPTION Now that you have introduced your Lindt and Sprungli product or service and explained its unique value proposition, it is time to produce a summary of your research on the target market. In this section, you and your partner will summarize your market research findings and explain which political, economic, socio-cultural, legal and cultural factors could affect the sales and marketing plan. ASSIGNMENT STEPS 1. The market analysis section of your marketing plan summarizes all the data that has been coliected about the environment of the international target market. For this submission, you will include a PESTEL analysis, which encompasses details on the political. economic, social, technological, environmental, and legal factors affecting a business. 2. Use your collected data to clearly explain all the relevant market factors and persuasively support the viability of your proposed business venture. You must cite at least six valid sources in this research. 3. The most effective market analysis submissions will integrate market data to tell an interesting narrative or story about the target market and your organization's prospects General Assignment Guidelines a. Produce a well-written market analysis narrative that reflects both descriptive and analytical abilities. Describe the important factors for consideration in your chosen market (use valid market research to support your claims), and explain how these factors may impact your proposed trade venture. b. Structure the project in line with the rubric criteria and assignment instructions. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion. c. Remember that these projects are your opportunity to demonstrate learning, understanding. and retention of feasibility concepts and best research practices. Sometimes, considering an altemative and dismissing it (with supporting rationale) can be Wrrv fffective in demonstrating wair inderstandino nf the material ASSIGNMENT DESCRIPTION Now that you have introduced your Lindt and Sprungli product or service and explained its unique value proposition, it is time to produce a summary of your research on the target market. In this section, you and your partner will summarize your market research findings and explain which political, economic, socio-cultural, legal and cultural factors could affect the sales and marketing plan. ASSIGNMENT STEPS 1. The market analysis section of your marketing plan summarizes all the data that has been coliected about the environment of the international target market. For this submission, you will include a PESTEL analysis, which encompasses details on the political. economic, social, technological, environmental, and legal factors affecting a business. 2. Use your collected data to clearly explain all the relevant market factors and persuasively support the viability of your proposed business venture. You must cite at least six valid sources in this research. 3. The most effective market analysis submissions will integrate market data to tell an interesting narrative or story about the target market and your organization's prospects General Assignment Guidelines a. Produce a well-written market analysis narrative that reflects both descriptive and analytical abilities. Describe the important factors for consideration in your chosen market (use valid market research to support your claims), and explain how these factors may impact your proposed trade venture. b. Structure the project in line with the rubric criteria and assignment instructions. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion. c. Remember that these projects are your opportunity to demonstrate learning, understanding. and retention of feasibility concepts and best research practices. Sometimes, considering an altemative and dismissing it (with supporting rationale) can be Wrrv fffective in demonstrating wair inderstandino nf the material
