Assignment for the Under Armour.

Assignment:

Please answer the following thee questions (type your responses below the questions):

1. What type of strategy has Under Armour (UA) followed?

Which of the five generic strategies discussed in Chapter 5 is UA employing?

Is there any reason to believe that UA has achieved a sustainable competitive advantage over many of its athletic sportsware industry rivals? If so, what type of competitive advantage does UA enjoy?

2. What are the specific policies and operating practices that UA has employed to implement and execute its chosen strategy?

3. Perform a SWOT of UA. Based on your review, do you believe UA has any core competencies? If so, what are they?

Do any of these competencies provide competitive advantage over competitors?