Assignment

Learning Objectives:

1. Learn how to conduct a SWOT Analysis to identify situational strengths and weaknesses, as well as opportunities and threats.
2. Use appropriate language and structuring to organize and write SWOT analysis report for a business.

Resources/Readings:

1. SWOT Analysis I: Looking Outside for Threats and Opportunities. Harvard Business School Press. https://bcc.ime.usp.br/tccs/2012/felipe+geraldo/Site/pcs2590/HBR_Swot_Analysis_I_Threats_and_Opportunities.pdf
2. SWOT Analysis II: Looking Inside for Strengths and Weaknesses. Harvard Business School Press. (2005)

https://bcc.ime.usp.br/tccs/2012/felipe+geraldo/Site/pcs2590/HBR_Swot_Analysis_II_Strengths_and_Weaknesses.pdf

1. SWOT Analysis Checklist. SCORE.org https://s3.amazonaws.com/mentoring.redesign/s3fs-public/SCORE-Canon-Questions-to-Ask-in-Your-SWOT-Analysis-checklist.pdf
2. You may Google other sources if you need more examples or more guidance.
3. SWOT Template
4. SWOT Examples https://articles.bplans.com/swot-analysis-examples/

Assignment/Discussion

SWOT Analysis

Perform a SWOT Analysis(SWOT stands forStrengths,Weaknesses,Opportunities, andThreats) for the business where you are doing your Co-op internship.

this assignment use the SWOT Template

Follow these steps to complet this assignment:

1. Complete the Readings listed above in the "Resources/Readings" section.
2. Review the SWOT Checklist for suggested questions you should be answering as you perform the analysis. This checklist is located in the "Resources/Readings" section of this assignment.
3. List the Company's Mission Statement at the top of the Template. If the Company also has a Vision Statement, also include that.
   • Remember that the Strengths and Opportunities are things that the company can use to help achieve its mission/vision. The Weaknesses and Threats are things that could make it difficult for the company to achieve its mission/vision.
4. Interview people at your company as to their thoughts on the specific items that should/could be included on the SWOT template. Talk to people in different areas and different jobs if possible.
   • List these as bullet points with a [C] at the end to symbolize that the information came from someone at the company.
5. Do own research regarding the industry and the competitors related to your company.
   • Add bullet points to the SWOT analysis based on your findings and place an [R] at the end to symbolize that the information came from your research.
   • Make a list of your research findings and their source. Include that with your assignment. (For example, assume a restaurant has a "threat" since people have food delivered instead of eating at the establishment. There are statistics that support this trend. The source and the statistics would be included on your research list.)
6. You should have 6 or more bullet points in each box. Ideally, you will include all points that are applicable. This is often used as a brainstorming activity to identify all the points that could affect the success of the company. You may use more that one page (the boxes letter will grow).
7. Check your spelling, punctuation and grammar.
8. In no less than two hundred words, explain what you found to be most important in your analysis. What did you learn that could be used to help the company achieve their mission and/or improve performance?
   • (NOTE: Every company has room for improvement. Therefore, it is not acceptable to report that your company is excellent, and the analysis didn't yield any potential benefits. If this is your "answer" then you need to dig deeper with your analysis.)

SWOT Template

SWOT Analysis for "Company Name"

Mission Statement:

Vision Statement:

Internal Factors

STRENGTHS	WEAKNESSES

External Factors

OPPORTUNITIES	THREATS

SUMMARY (at least two hundred words):

Start typing your summary here please: