Assignment (Marketing Plan)

Subject: Dunkin Dounts 2. SITUATION ANALYSIS - Relevant background data on the current industry, competition, value chain in the markets the company serves, customers and the company. A. INDUSTRY/MARKET - Industry/Market size and growth - Trends - Describe any of the social, economic, technological, competitive, and regulatory trends/changes that may be pertinent/relevant to the performance of Industry, both currently and in the future. - Legal/Regulatory issues (if any) B. COMPETITION - Major players in the marketplace(Competitors) - Market shares (if available) C. VALUE CHAIN - Participants or partners that comprise the value chain (i.e., suppliers, distributors, retailers, customers)