Assignment Objectives The purpose of the Marketing Research reflection is to:

1. Allow students to reflect on the elements of a "good" brand name.

In this "reflection" you will apply the concepts of a "good" brand name to describe one "good" and one "not so good" brand name. Assignment Instructions:

1. Review the website provided and choose brands to develop your answer on : https://pg.ca/en-ca/brands-and-products/

2. Research company brand names and identify one "good" and one "not so good".

a. Make a post explaining which is which and your rationale. Be sure to include an image of the brand/logo.