Assignment Objectives:

Your proposal should encompass the following aspects:

• Project Overview: Introduce the product, service, or brand you've selected for your marketing strategy. Provide a brief explanation of why you find this choice compelling.
• Target Audience: Define and describe your target audience. Understand their demographics, interests, online behaviors, and pain points that your strategy will address.
• Campaign Goals: Clearly articulate the goals you aim to achieve through your digital and social media marketing campaign. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART).
• Platform Selection: Identify the digital and social media platforms you plan to utilize for your campaign. Explain the rationale behind your platform choices based on audience preferences and engagement patterns.
• Content Strategy: Outline your content plan, including the types of content you will create (e.g., videos, images, articles), the themes that will resonate with your audience, and how the content aligns with your campaign goals.
• Engagement Tactics: Describe how you intend to engage your audience effectively. This could involve interactive elements, contests, giveaways, or other innovative strategies that encourage participation.
• Budget Allocation: Provide an estimated budget breakdown for your campaign, indicating how you intend to allocate funds for advertising, content creation, and other promotional activities.
• Timeline: Present a timeline that outlines the stages of your campaign. This should include milestones such as content creation, launch dates, and evaluation checkpoints.
• Measurement and Evaluation: Explain the key performance indicators (KPIs) you will use to assess the success of your campaign. Detail how you will measure and interpret the results to inform your campaign's progress.