Assignment One: Application of Descriptive Statistics Subject Title: Quantitative Methods Subject Code: BAC21 A Assessment Title: Case Problem 1 Assessment type: Introduction (summary of case) Managerial report Conclusion References (if any) Appendices (if any) Assessment instructions: Descriptive statistics are used to describe\summarize the characteristics of a sample or data set; this type of statistics can help decision makers understand the collective properties of the elements of a data sample. Managers use descriptive statistics to look at trends, understand relationships between numbers, and make sound business decisions. This assignment focuses on this type of statistics. Students are given a case (next page) and a data set (data for each student on excel sheet available on Moodle) to analyse and make a managerial report. This assessment requires students to focus on the key learnings from the lectures on descriptive statistics and how they apply to real-life situations. Case problem: Heavenly Chocolates Website Transactions Heavenly Chocolate manufacturers and sells quality chocolate products at its plant and retail stores located in New York. Two years ago, the company developed a website and began selling its products over the Internet. Website sales have exceeded the company's expectations, and management is now considering strategies to increase sales even further. To learn more about the website customers, a sample of 20 Heavenly Chocolate transactions was selected from the previous month's sales. Data shows the day of the week each transaction was made, the type of browser the customer used, the time spent on the website, the number of website pages viewed, and the amount spent by each customer. Managerial Report: Use the methods of descriptive statistics, students need to include the following in their report: 1. Graphical and numerical summaries for the length of time the shopper spends on the website, the number of pages viewed, and the mean amount spent per transaction. Discuss what you learn about Heavenly Chocolate's online shoppers from these numerical summaries. 2. Develop a scatter diagram and compute the sample correlation coefficient to explore the relationship between the number of website pages viewed and the amount spent and discuss. Citation and referencing: Students should follow the APA referencing style to construct the Reference List and in-text citations.

Customer	Day	Browser	Time (min)	Pages viewed	Amount spent ($)
1	Wed	Safari	11	4	110
2	Sat	Google Chrome	9	5	88
3	Fri	Firefox	7	6	62
4	Sun	Internet Explorer	13	2	54
5	Thurs	Safari	20	2	91
6	Sat	Other	16	4	34
7	Tue	Google Chrome	13	3	45
8	Fri	Google Chrome	9	3	103
9	Mon	Safari	8	6	52
10	Fri	Other	12	3	98
11	Tue	Google Chrome	19	2	50
12	Mon	Firefox	12	4	78
13	Thur	Google Chrome	7	5	20
14	Wed	Internet Explorer	8	6	90
15	Sat	Safari	9	2	100
16	Fri	Google Chrome	10	2	101
17	Sun	Firefox	12	4	77
18	Thurs	Internet Explorer	10	3	65
19	Sat	Safari	9	3	57
20	Tue	Other	10	3	99