Assignment: Product/Audience Match Strategy (part of Final) Due at end of term (11:59pm on Monday, December 5, 2016) As explained in the PDF reading \"Matching the Product with the Audience When Marketing Yourself,\" it's critical to understand your product (i.e., your skills, attributes, personality, core values, etc.) and to determine and understand your target audiences (i.e., potential employers, colleagues, customers, career gatekeepers, etc.). For this assignment, you'll work to outline your potential target audiences, determine what those audiences desire, and then decide how you'll match your product with your target audiences. Using either a paragraph, outline, or table format, do the following: 1. List various audiences (at least 8) to whom you currently market yourself on a daily, weekly, or other periodic basis. These might include potential employers, current employers, friends, family, teachers, society, social groups, customers, colleagues, employees, store personnel, vendors/suppliers, etc. Don't forget that these audiences might be face-to-face, online, over the phone, etc. For each audience, be extremely specific as to what this audience is. Don't just say \"store employees\" when you can say \"the early morning employees at the Starbucks that I go to every weekday.\" 2. For each audience you listed, write down at least three characteristics (features, attributes, skills, traits, values, etc.) that they would desire in a person such as you. 3. Now add at least three new desired target audiences to whom you would like to market yourself in the future (near or distant). Again, they can be potential employers in a particular industry, friends, social groups, customers, fans, readers, etc. Be specific as to the industry, type of people, etc. (although perhaps not as specific as you were in Step 1). 4. For each of the desired target audiences, write down at least three characteristics (features, attributes, skills, traits, values, etc.) that they would desire in a person such as you. 5. Now consider how well you're matching your Product You with the desired attributes of the (at least 8) current and the (at least 3) prospective audiences that you listed. Discuss the matches and the discrepancies (the instances in which you don't match). 6. What can you do to match better? How can you change your Product You as well as your Personal/Professional Brand to better market yourself to these various audiences? (These essentially are the recommendations to yourself.) After conducting this exercise, write up your results using the following guide: 1. Cover Page: Name, Panther ID, Major, Minor, Certificate(s), Assignment Title 2. Introduction: Discuss the purpose for a Product/Audience Match. 3. Product/Audience Match Analysis: This is where you'll put the analysis from the six steps above. 4. Synthesis and Summary: Discuss what you learned from this exercise. At the end of the term, submit the final assignment as a Word, WordPerfect, or PDF file (PDF is strongly preferred) with Times New Roman 12-point font, single-spaced (with spacing between sections and/or paragraphs as desired), appropriate headings and subheadings, and page numbering. Grading Criteria: Directions were followed. Information is presented clearly. All sections are included. A thoughtful set of recommendations are presented. Charts, graphs, figures, and/or bullet points are used appropriately. Proper grammar, spelling, and punctuation Proper formatting, appropriate page length to complete the assignment No plagiarism, copying, or cheating Note that \"A\" grades are for \"outstanding\" work, not for work that only meets minimum requirements