Assignment Purpose: Provide student teams the opportunity to create a full integrated Marketing Communication Plan and demonstrate their knowledge and application of learning of IMC principles throughout the course. . Assignment Task Develop a Word Document Report for a local restaurant in your own neighbourhood and demonstrate how a creative idea and a strong media plan can solve a business Issue/opportunity Imagine that this local restaurant has been hit by Covid 19 and they were only doing minimal sales in take out. But it's now April, and the Covid crisis is over and they can now fully open their restaurant to patrons. The restaurant owner is in financial trouble and has heard you are a marketing student, so she has asked you to help develop a communications plan that will bring consumers back into the outlet so she can financially get back on track. Again this should not be chain account like Jack Astor's, or a fast food restaurant like, McDonalds or Pita Pit but a local sit- down, independent restaurant in your neighbourhood Your report must be a fully integrated campaign and extend to a multiple mediums. Make sure your report has flow. linkage and solid rationale explained in each section. Lastly remember you are telling a story! Instructions. Working in teams of 3-5 your team 1. Your team will be evaluated as a group on the quality of your reports content, its linkage, storytelling and ability to drive results for the business. The report rubric rubrics for this assignment can be found in this deck. Please review them in detail before you proceed. 2. Your team will prepare a word document report of approximately 8-10 pages (including cover & bibliography page). Please ensure that every section has an appropriate citation source noted, and a bibliography page too. 3. Each team must have participated in the creation of this report and in each section page identify who was the primary person putting this section together. This does not mean I am going to mark for individual people as it is your responsibility as a group to ensure that everyone has gone through each section and understands the linkage throughout 4. Reports are due Thursday December 3rd and please submit a copy of your team's report to the e-Centennial drop box Just one member of the team needs to do this but make sure you have all your teams names on the front page. Also provide a link to the YouTube Creative Assignment Purpose: Provide student teams the opportunity to create a full integrated Marketing Communication Plan and demonstrate their knowledge and application of learning of IMC principles throughout the course. . Assignment Task Develop a Word Document Report for a local restaurant in your own neighbourhood and demonstrate how a creative idea and a strong media plan can solve a business Issue/opportunity Imagine that this local restaurant has been hit by Covid 19 and they were only doing minimal sales in take out. But it's now April, and the Covid crisis is over and they can now fully open their restaurant to patrons. The restaurant owner is in financial trouble and has heard you are a marketing student, so she has asked you to help develop a communications plan that will bring consumers back into the outlet so she can financially get back on track. Again this should not be chain account like Jack Astor's, or a fast food restaurant like, McDonalds or Pita Pit but a local sit- down, independent restaurant in your neighbourhood Your report must be a fully integrated campaign and extend to a multiple mediums. Make sure your report has flow. linkage and solid rationale explained in each section. Lastly remember you are telling a story! Instructions. Working in teams of 3-5 your team 1. Your team will be evaluated as a group on the quality of your reports content, its linkage, storytelling and ability to drive results for the business. The report rubric rubrics for this assignment can be found in this deck. Please review them in detail before you proceed. 2. Your team will prepare a word document report of approximately 8-10 pages (including cover & bibliography page). Please ensure that every section has an appropriate citation source noted, and a bibliography page too. 3. Each team must have participated in the creation of this report and in each section page identify who was the primary person putting this section together. This does not mean I am going to mark for individual people as it is your responsibility as a group to ensure that everyone has gone through each section and understands the linkage throughout 4. Reports are due Thursday December 3rd and please submit a copy of your team's report to the e-Centennial drop box Just one member of the team needs to do this but make sure you have all your teams names on the front page. Also provide a link to the YouTube Creative