ASSIGNMENT QUESTION

Content marketing is a digital marketing strategy that involves creating and sharing valuable, relevant content to engage and inform a target audience. It encompasses blog posts, videos, social media, and more to build brand authority, attract customers, and nurture leads. Online presence refers to a brand's visibility and influence across the internet, achieved through a strong website, social media profiles, search engine optimization (SEO), and online content. Content marketing plays a pivotal role in enhancing online presence by creating meaningful, shareable content that attracts visitors and establishes a positive and authoritative online identity, which is crucial for success in today's digital landscape.

You are required to:

i) Discuss the importance and benefits of content marketing in the digital age; and

ii) Discuss what strategies a company can employ to increase its online presence.

(100 marks)