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ASSIGNMENT QUESTIONS 1. How should W strategize its marketing mix for long-term sustainability? 2. Use the value, rareness, imitability, and organization (VRIO) framework to analyze

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ASSIGNMENT QUESTIONS 1. How should W strategize its marketing mix for long-term sustainability? 2. Use the value, rareness, imitability, and organization (VRIO) framework to analyze W's resources, capabilities, and competitive advantage. 3. What are the opportunities and challenges for a traditional offlmc-dommant relailer (ODR) hike W in becoming an omni-channel retailer (OCR)? 4. What kind of technical and digital capabilities would the company need to be successfulin omni-channel retailing? ASSIGNMENT QUESTIONS 1. How should W strategize its marketing mix for long-term sustainability? 2. Use the value, rareness, imitability, and organization (VRIO) framework to analyze W's resources, capabilities, and competitive advantage. 3. What are the opportunities and challenges for a traditional offlmc-dommant relailer (ODR) hike W in becoming an omni-channel retailer (OCR)? 4. What kind of technical and digital capabilities would the company need to be successfulin omni-channel retailing

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