Assignment - Reaching customers today with a new, innovative initiative by using customer networks

Consider the five customer networks strategies: access, engage, customize, connect or collaborate:

oAccess: How can your business be faster and easier and provide more on-demand for your customers?

oEngage: How can your business become a source of valued content for your customers?

oCustomize: Where are your offerings more adaptable to the different needs of different customers?

oConnect: How can your business become a valuable part for customers online and in social conversations?

oCollaborate: How can your customers actually help and support your business to build a stronger business model?

Choose a real-world business from one of these two categories: hospitality (travel and hospitality) or financial services and answer the following questions:

oWhat is the company? Give some company background!

oWhat is the business objective for that company? (e.g. acquire customers, generate new prospects, improve customer service, increase market share or increasing value per customer)

oWho is your target customer (=objective)? Which particular type of customer are most relevant for your initiative

oWith the objective of the business and the customer segment, which of the customer network behaviors is the one (or two) you would pick and tap into for your business?

oCome up with some creative ideas for digital innovation! What kind of content could you create for our business? Explain how it could be relevant to the customers.

oWhat do you need to make this strategy happen?

oHow do you measure its success?