Assignment: Select an exclusive Canadian company and evaluate it on its Global Business Environment criterias.

Evaluation Criterias:

Domestic and International markets presence, share, reach and prospects International marketing concept

International Markets primary, secondary and prospective

International market selection criteria

Importance of Market Research/Market Feasibility Balancing external and internal environment

Importance of Global Supply Chain Management Strategy standard, differentiated, mixed

Overcoming barriers language, ideals, customs

Overall objective lower price, quality, responsiveness, innovation, adaptability Importance of Trade Finance

Importance of Logistics and Distribution

Global Best Practices

before 25 as soon as possible