Assignment: Select any Canadian apparel/garment company with international presence and explore the successful business possibilities on the following criterions: Evaluation Criteria's: Countries to be taken into consideration: Sri Lanka/UAE/Turkey/Australia Canadian company taken into consideration should be either entering the selected international country for the very first time or positioning any of its products/services for the first time to target customers in the selected country Canadian company selected or its products/services core strength and especially its relevance and financial viability to the selected country to be explored in-depth. Tentative projections based on post COVID-19 recovery. Assignment projections primarily based on constructive assumption platform

Project Focused Areas: Corporate Strategic Needs Assessment Innovation and Differentiation Managing Resources Assessing Organizational Readiness Planning International Market Research Potential International Markets Secondary Research Primary Research Cost and Pricing Analysis Risk Management Process Market Segmentation, Implementation and Customer Retention