ASSIGNMENT: STRATEGIC MARKETING PLAN

Business: Wellington Point Farm Cafe in Brisbane, Australia

Market: Cafe- coffee product

What we plan to do:

• help Wellington point coffee sales &
• Launch a new product called: Cold Brew- Iced Coffee in an aesthetic nice plastic bottle packaging targeting mainly Gen Z. Authentic & ready made for purchase.

Premium Price: $8 - value based pricing strategy: Packaging + organic coffee + farm experience.

Competitors pricing: $6-7

Need help with product-market strategies

based on the ansoff matrix, what would the strategy be for Wellington Point Farm Cafe in terms of their new product launch - high quality iced coffee bottle packaging (NAME: COLD BREW)