Assignment

Subject: Domino's pizza

Region: Saudi Arabia

Marketing PLAn $($MP$)$ FrAmework

EXECUTIVE Summary $-$ A brief description of the company or a brief synopsis $($preferably one page$)$ of the Marketing Plan $($MP$).$

SITUATION ANALYSIS $-$ Relevant background data on the current industry, competition, value chain in the markets the company serves, customers and the company.

A$.$ INDUSTRY$/$MARKET

Industry$/$Market size and growth

Trends

Describe any of the social, economic, technological, competitive, and regulatory trends$/$changes that may be pertinent$/$relevant to the performance of Industry, both currently and in the future.

Legal$/$Regulatory issues $($if any$)$

B$.$ COMPETITION

Major players in the marketplace$($Competitors$)$

Market shares $($if available$)$

C$.$ VAlue Chain

Participants or partners that comprise the value chain $($i$.$e$.,$ suppliers, distributors, retailers, customers$)$

D$.$ CUSTOMER

Current customer needs$/$perceptions$,$ demographics and supporting trends

Current market segmentation strategies $($Geographic$,$ Demographic, Behavioral etc.$)$

Current target markets and target marketing strategies

E$.$ COMPANY

Vision and$/$or mission statement of the firm

Description $($core competencies$)$ and value proposition

Analyze your target market $($Who they are? What are they like? What are their needs?$)$

Marketing mix for applicable products and$/$or services

Product$/$Service

Promotion $-$ integrated marketing communications $($IMC$)$

Place$-$distribution

Pricing

EXPANDED SWOT ANALYSIS $-$ A SWOT analysis that also recommends ways to maximize the company's

strengths and opportunities and mitigate weaknesses and threats regarding the company and marketing the new or existing product or service.

A$.$ STRENGTHS

B$.$ WEAKNESSES

C$.$ OPPORTUNITIES

D$.$ THREATS

E$.$ Strategies to Maximize Strengths AND Opportunities

F$.$ StRATEgies to Mitigate WeAKNESSES AND THREATS

Recommendations $-$ Proposed initiatives to enhance the performance of the selected company.

A$.$ SUMMARY

A brief synopsis of overall recommendations

B$.$ TARGET MARKET

The recommended target markets defined in terms of demographics, geography, psychographics and$/$or buyer characteristics

Positioning statements for target markets

C$.$ OBJectives

Market share $($if available$)$

Marketing mix

Product$/$Service

Promotion

Place$-$distribution

Pricing

D$.$ MARKETING STRATEGIES

Defined strategies to accomplish objectives. $1.$ Product$/$Service to include positioning

Promotion

Place$-$distribution

Pricing