/Assignment: Use your own creativity. Create a description for a campaign similar to Apple's "Think Differently" for ANY PRODUCT YOU CHOOSE that demonstrates your understanding of Institutional Advertising AND includes a promotional element that informs, or persuades, or reminds. + Background on situation: - Look at a YouTube video describing an Apple campaign - https://www.youtube.com/watch?v=keCwRdbwNQY - You may want to do your own research on how Apple's campaign performed