Assignment: We will understand the market for Higher Education. Coursera is an education provider that it trying to disrupt the $2.3 Trillion High Ed market by making high quality education accessible and affordable.

You should develop the habit of understanding how a company's products are doing by reviewing their quarterly reports and other public filings

Here are Coursera Quarterly reports. Links to an external site.

Feel free to look up other public reports about the company.

Based on this info, what are the target segments Coursera is currently going after?

You are now asked to find out additional segments that they should go after. You decide to first put together a hypothesis on new target segments.

Please explain your hypothesis on what other target segments can Coursera go after and why?

To validate this hypothesis, you decide to survey about 1000 respondents.

What questions will you ask in your survey to help you validate or disprove your hypothesis on whether those target segments are worth going after? Whom will you send the survey out to? (NOTE: You are not being asked to send out the actual survey to 1000 respondents. Just pull together the questions you plan to ask. I am trying to see if you know what are the right questions to ask in a survey to get the answers you need)

For example, a question you could ask if you are targeting working professionals is (a) Are you currently working? (b) how likely are you to pursue further education? How much will you be willing to pay for that education?

The goal here is to see if you can understand target segments that a product is currently designed for and also build a hypothesis for new target segments that may open new opportunities for your products. You don't have to send out the actual survey. I am looking for your though process on the questions you will ask in your survey.

Finally, among these target segments, based on the data in the public disclosures, what customer segment do you think they should be prioritizing? Why?