Assignment3.2

Benefits of a Video

Video is the newest trend on social media (live and non-live videos). When you are marketing a business on social media, you want to drive a few things: traffic, conversions, and engagement. For this assignment, you are going to go through the following article (you can read it and listen to it). Go through the videos as well and then answer the questions below.

Article Link

http://www.socialmediaexaminer.com/use-video-to-drive-traffic-and-conversions/

Questions:

1. How much more likely are visitors to buy a product if there is a video about it?

1. What are some ways that you can make a simple video without going to production-quality filming?

1. List some tips given for making how-to videos.

1. What is a product walk-through video?

1. According to this article, which is more effective: online video ads or TV video ads?