Associated Objectives

• Develop a company identity by creating a strategic mission, vision, and values statement
• Create a market-oriented assessment outlining the strategic marketing intent to identify organizational stakeholders
• Prepare a company valuation utilizing a comprehensive internal and external analysis

Market-Oriented Assessment with Internal and External Analysis

This four-part paper is a continuation of your strategic marketing analysis plan from Week 1's discussion. The business focus you chose for the discussion in Week 1 will be the same focus of this paper.

1. Mission Statement
   • Take the Mission Formulation and Statement developed in the Week 1 discussion and create a succinct mission statement, one sentence long, that embodies all the components. Be sure to incorporate any relevant feedback or edits provided to you by your instructor and peers
2. Market-Oriented Assessment
   • Complete the Market-Oriented Assessment (located in Chapter 1 of our textbook of your company) based on what you want for your company, given the criteria for each of the five areas noted, and prepare a summary of your score results and interpretation based on the total score. Note: You do not need to include the table in your paper
3. SWOT Analysis
   • Review the information on SWOT Analysis from Chapter 2 of your textbook, Figure 2.8, and conduct a SWOT analysis on your company (ideal state). Your SWOT should be four quadrants addressing internal and external factors
4. Core Strategy
   • Review what a core strategy is, and discuss what your core strategy will be for your company and why. Refer to Chapter 2 of our textbook