1. Assume a business has decided to lower its prices for all its products. Evaluate other changes to the marketing mix that the business might need to adopt.
2. How might this pricing approach be used by a public transport company?
3. Evaluate the usefulness of he Boston Matrix to a manufacture of shoes
4. A multinational company is about to launch a new camera in your country. Discuss a marketing strategy the company might use to achieve a successful launch.
5. Evaluate the usefulness of the product life cycle to a company when deciding on the future product mix of its business.
6. Examine the factors, which determine how businesses price their products.
7. Discuss how other elements of the marketing mix might be affected by a business pricing decisions.
8. How might price elasticity of demand be important to a firm attempting to increase its market share?
9. Explain the difference between mass marketing and niche marketing.
10. To what extent might sales forecasts be useful for a business such as Bata.