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Assume a customer perspective and visit two businesses other than your own. For each business, consider the links in the service-profit chain described in the

  1. Assume a customer perspective and visit two businesses other than your own. For each business, consider the links in the service-profit chain described in the HBR article and how the presence or absence of those links influenced your experience.
  2. Use the information in this week's resources and your own experiences to discuss the following in your post:
    1. Describe the customer service activities you observed in each business that would be most likely to influence you to be a loyal customer
    2. Identify which, if any, links in the service-profit chain appeared to be missing in each business and explain why you believe they were missing
    3. Explain the potential impact of missing service-profit chain links on a company's sales and profits
    4. Describe and explain one measure that a business could use to quantify customer satisfaction
    5. Provide and discuss two recommendations for ways to improve the service-profit chain in the businesses you visited

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