Assume Jayda tells her friends Ahmad and Malak about an innovative idea for a new business, which is a portable car wash service. Ahmad likes the idea and immediately starts drafting a feasibility study for the business. They have the idea and they can understand the know-how that they need to implement it, especially as Malak has a strong information systems background and can work on the application for the new business.

Lets start then!!!! says Ahmad, Shall I text my friends to see who needs a car wash?

Wait!! laughs Malak, we dont have the equipment, we need machines, tools, a couple of vans, the application to be launched, drivers, workers, legal licensing.

Oh Boy, interrupted Jayda, thats a lot of work and it also needs a lot of money and we need to meet daily to get to work and we have nowhere to meet, and none of us have a marketing background or have managed a business before, it may not be a piece of cake.

Money, well I am personally broke, I just graduated, and I know Ahmad for sure just wasted all his savings on the new wrangler he just bought, so I am pretty sure we wont have much money, explained Malak.

Fine fine, said Ahmad I wont text anyone, I think we have a lot to do first. Hey, Jayda do you remember when we took the course of a financial market, the doctor had mentioned something about a financial firm that can help us when we are in the very first steps of creating a business, even if it's just an idea with good potential and not much more yet.

Oh yes, and it could provide us with office space, what was it called? replied Jayda.

QUESTION 1) What is the name of the financial firm that they are trying to remember.

QUESTION 2) Help them out by explaining what benefits they can gain by seeking help from this firm? (4 marks)

Question 3) Name two of these firms that they can actually resort to in EGYPT.