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Assume McDonald's is engaging in a market penetration strategy. Which of the following actions best illustrates a market penetration strategy? Multiple Choice adding a line
Assume McDonald's is engaging in a market penetration strategy. Which of the following actions best illustrates a market penetration strategy?
Multiple Choice
adding a line of new deli sandwiches to the menu of existing McDonald's stores
developing a line of McDonald's toys to be sold through Toys R Us stores
opening the first McDonald's in China
running a promotion based on the Monopoly game, whereby customers have a chance to win prizes with each purchase
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