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Assume Nick Thomas decides that he must gather primary information to describe the strength of consumers' attitudes toward future oil price levels and global warming.
Assume Nick Thomas decides that he must gather primary information to describe the strength of consumers' attitudes toward future oil price levels and global warming. Looking back at the 11-step process, suggest what Nick may want to do in terms of the following: 4.1 Which type of research design and approach should Nick use? (5) 4.2 How would you describe the type of information Nick must gather? (2) 4.3 What are some of the specific questions that Nick must ask of respondents? (3) 4.4 In terms of a sample plan, who should Nick sample
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